Program Marketing Manager at the Specialty Coffee Association
Reports to: Director of Brand Strategy
Department: Membership and Communications
Job Type: Full-Time
Location: United States (CA, NC)
The Specialty Coffee Association (SCA) is a nonprofit, membership-based association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building an industry that is fair, sustainable, and nurturing for all, SCA draws on years of insights and inspiration from the specialty coffee community.
The Program Marketing Manager is responsible for building awareness and appeal for SCA’s core activities. Key functions include building strategic campaigns, working with a diverse team of stakeholders to understand audiences, effective brand application and ongoing assessment to see if goals were met. The role will focus on the areas of membership including chapters and guilds, e-commerce, education, research, sustainability and advocacy. Critical competencies include a familiarity with the coffee industry, a high level or organization, strong communication skills, and a solid design sensibility.
Develop all campaign elements including but not limited to direct mail campaigns, email marketing pieces, website updates, advertising, brand elements and sponsorship related deliverables.
Works closely with center heads and staff leads throughout the association to develop materials, conduct market research and develop strategies to improve sales and mindshare.
Gain a fluency around the needs and challenges of SCA’s chapter and guild communities, as well non-affiliated communities around the world.
Exhibit P&L mindset in strategic planning, while simultaneously maximizing value to member and meeting established revenue objectives through various marketing initiatives.
Analyze campaign success and recommend new strategies to improve upon future marketing planning to meet the Association’s needs. Up to date on new and developing marketing platforms and strategies
Develop budgets for program marketing activities, monitor progress, assure adherence and evaluate performance to ensure proper spend to meet established SCA revenue targets.
Provides positive leadership and productive influence in order to develop and execute global strategies
Effectively orchestrates work across internal teams and external partners to meet deadlines and sales targets
Work effectively with creative teams both internally and externally
Proven written and verbal communication skills
Organized, self-directed, self-motivated, detail and deadline oriented.
Ability to prioritize and manage multiple marketing campaigns in a fast-paced environment.
Must be a team player and work well in a collaborative environment.
5+ years in a marketing capacity, managing various departmental campaigns.
5+ years in the coffee industry.
Bachelor’s degree in Marketing preferred or equivalent job experience.
Proficiency using MS Office suite and Adobe Creative Suite design software.
Equal Employment Opportunities
The Association provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics; and is committed to comply with all Federal, State, and local laws providing EEO, and all other employment laws and regulations.