Announcing World of Coffee Busan 2024

We are so excited to announce World of Coffee Busan 2024, produced and delivered by licensed partner Exporum. World of Coffee Busan will take place at the Busan Exhibition & Convention Center (BEXCO) May 1-4, 2024, and will feature the 2024 World Barista Championship. This inaugural World of Coffee in Asia will run in addition to the SCA's annual World of Coffee trade shows in Dubai, scheduled for January 21 to 23, 2024, and Europe in June 2024.

World of Coffee Busan 2024 marks the first World of Coffee trade show on the Asian continent and is a testament to the strong growth of the specialty coffee industry in this region. South Korea, in particular, has long been recognized as a destination for specialty coffee craft, technology, retail, research, and culture. The city of Busan, the second-largest city and coffee trade hub of South Korea, a natural destination for a  specialty coffee trade show.

Join in person or on the live stream and learn more on wcc.coffee and worldbaristachampionship.org.

About Exporum

Exporum was founded in April 2003. The company's headquarter is located in Seoul, Korea. Exporum is MICE (Meeting, Convention, & Exhibition) expert company leading Korea’s exhibition/convention industry.. The company established a branch in Shanghai and Ho Chi Minh City to launch an international business in 2010. Exporum proudly describes itself as a “Global Event Organizer”, hosting more than 30 exhibitions every year in and out of Korea.


Prospective exhibitors are encouraged to register their interest in booking a booth on the World of Coffee Busan show floor by submitting their information via this link.

Prospective partners and sponsoring companies are invited to complete this form for more information.

Download the Press Release here.