Why Bluestone Lane Switched to Square to Run Its 65 Locations
Sponsored content by Square.
Bluestone Lane improved efficiency and customer service by implementing Square's integrated technology platform, optimizing operations, and enabling smarter business decisions across its locations.
Australian-style coffee company and roaster Bluestone Lane recently updated its legacy point-of-sale system and rolled out Square’s all-in-one technology platform across its 65 locations in New York, NY. The café is a dynamic brand that goes beyond the typical café experience, combining coffee shops, full-service cafés, and offering retail offerings such as wholesale coffee and branded merchandise to its customers. This diversified approach resulted in complex operations that require a sophisticated blend of technology and customer-service solutions. That’s where Square comes in. With its flexible tools like Square Register, Square Terminal, and Square KDS, Square equips food and beverage businesses like Bluestone Lane to manage daily operations consistently and efficiently, and adapt seamlessly as they grow.
Bluestone Lane’s multifaceted business model presents a unique set of needs that demand a sophisticated restaurant technology infrastructure. Its previous legacy point-of-sale system simply couldn’t keep up with the demands for scalability, efficiency, and customer engagement that they required.
“We systematically tested all the leading point-of-sale platforms, and Square was the only solution that offered everything our complex business needed.”
Nick Stone | Chairman and Founder of Bluestone Lane
In search of a solution, Bluestone Lane evaluated leading point-of-sale platforms and found that only Square could meet their diverse needs. “We systematically tested all the leading point-of-sale platforms, and Square was the only solution that offered everything our complex business needed,” says Nick Stone, Chairman and Founder of Bluestone Lane. “From day one, Square has demonstrated an exceptional commitment to understanding our needs and delivering solutions that align with our vision. Their willingness to evolve alongside us and drive innovation makes them an ideal partner as we enhance the experience for both our guests and team members,” said Stone.
Square’s comprehensive and adaptable platform allows Bluestone Lane to maintain high service standards while efficiently managing their diverse operations. This foundational support sets the stage for future growth and innovation, ensuring that Bluestone Lane can continue to deliver exceptional experiences to their guests and team members alike.
The Solution: Square’s All-In-One Restaurant System
A standout feature for Bluestone Lane is Square’s robust partner ecosystem. This open platform allows Bluestone Lane to seamlessly integrate with existing essential business systems, such as Olo for digital orders, Thanx for mobile app ordering and loyalty programs, Uber Eats and DoorDash for third-party delivery, Restaurant365 for comprehensive restaurant management, and custom API integrations for business intelligence and analytics.
By centralizing everything onto one intuitive commerce platform, Bluestone Lane’s staff can focus less on wrestling with technology and more on connecting with guests and crafting the perfect cup of coffee. This integration also provides Bluestone Lane with real-time, comprehensive data insights across all locations, empowering them to make more informed business decisions and enhance operational efficiency.
The Impact: Thousands of Hours Saved
With Square’s restaurant technology platform, Bluestone Lane has saved thousands of hours by streamlining operations and are already seeing 50 percent faster ordering, allowing for greater throughput for the business and time saved for both guests and workers. Real-time data insights across all locations enables more informed business decisions and improved operational efficiency.
By Kaitlin Keefer
ABOUT SQUARE
Fifteen years ago, not all businesses could accept credit cards. Square set out to change that — inventing the first mobile card reader of its kind. This allowed businesses to take payments anywhere and keep thriving in the economy. It also completely disrupted how the financial system thinks about small businesses. With this shift, Square’s journey took off — moving far beyond its origins as a payment processor to building new tools and solutions for the future. Today, Square is the largest business technology platform serving all kinds of businesses.
The Square operating system allows business owners to sell anywhere, work more efficiently, manage inventory, communicate with customers, book appointments, course meals, order online, and so much more. These tools unlock endless possibilities and countless opportunities for any operation from global chains to mom-and-pop shops.
