Meet Our Event Partners

Our regional Event Partners organize SCA licensed events in their region, including sanctioned championships, educational programs, and branded consumer experiences. They play a key role in delivering professionally produced platforms that connect regional audiences with globally recognized SCA programs. These partnerships ensure events are tailored to local markets while upholding SCA’s high standards—promoting industry engagement, accessible education, and community collaboration.

 

China

Sinexpo

Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd (IM Sinoexpo) is a leading event company in China. Our business integrates Hybrid Events (Physical & Virtual Trade Shows & Activities) and Digital Platforms, creating multiple trade opportunities for buyers & trades worldwide.

As an industry brand exhibition, HOTELEX Shanghai International Hotel and Catering Industry Expo has an exhibition scale of 400,000, 40 activities will be created at the same time, bringing together 3,800 enterprises and attracting 280,000 visitors, gathering high-quality resources for hotels and catering people, creating a communication platform and helping the development of the industry.

Egypt

Events Middle East

Events Middle East is an Events Management Company based in Cairo, Egypt specializing in trade shows as well as creating, organizing and managing all types of events. It is particularly known for it’s flagship event founded in 2014 “Caféx Expo”, Egypt’s specialized expo for the café and restaurant industry and the home of the Egyptian coffee industry.

Greece

FORUM S.A.- Member of NürnbergMesse Group

FORUM SA, member of the German exhibition group NürnbergMesse, is the leading trade fair organizer in Greece, with 37 years of successful presence. It has in its portfolio some of the biggest and most important trade show in S.E. Europe: HORECA, FOOD EXPO, OENOTELIA, ARTOZA, XENIA, GLOBAL PACK, FOODTECH, ATHENS COFFEE FESTIVAL, WORLD OF BEER FESTIVAL.

At the same time, it publishes b2b magazines for coffee, mass catering, pastry & bakery industries. At 2024, the company introduced FORUM TOTAL SOLUTIONS, which specializes in the design & construction of exhibition booths, provides services and equipment ensuring the successful participation in a trade show, as well as the organization of corporate events.

Korea

Exporum

Exporum is a global exhibition and convention organizer headquartered in Seoul.

As the creator of the Seoul International Café Show, the most influential coffee event in Asia, Exporum curates immersive experiences that spark industry trends and cultural dialogue.

Spain

NEODRINKS

NEODRINKS is a meeting point for professionals and enthusiasts in the world of coffee, cocktails, distillates and mixers. It was born out of the hospitality industry´s need to generate value and profitability by connecting professionals who live hospitality with passion and forward-looking vision. 

At NEODRINKS, they create events and content to support the training of professionals and showcase new trends to consumers- bringing real value to the sector.

Thailand

Cloud & Ground Co., Ldt.

Cloud & Ground Co., Ltd. is a Thai media and event company best known for The Cloud, an online magazine that tells inspiring stories about culture, creativity, and sustainable living. Beyond content, we organize impactful events—most notably Thailand Coffee Fest, the country's largest specialty coffee gathering.

As a proud partner of the Specialty Coffee Association, we connect communities through storytelling and curated experiences that elevate Thailand’s coffee and creative industries.