BWT water+more at Specialty Coffee Expo and World of Coffee Copenhagen
Article Written by BWT water+more
The New BWT USA Team Takes Over SCA Expo 2024 - Chicago
The BWT water+more booth may have looked similar to previous years at a first glance, but lots has changed over this past year. At this year’s SCA Expo in Chicago (April 12-14, 2024), the water filtration experts officially introduced a newly-created team for the USA. The newly-formed BWT USA organization, with greater person-power and local service, supports customers in USA, Canada, and Mexico directly through its headquarters in Greensboro, NC.
Also, for the first time ever in the USA, the BWT team recreated the well-known “Stage of Champions” at its booth—the setup of the official equipment for the World Barista Championships of which BWT water+more is a sponsor.
The setup included a Tempesta machine, a Victoria Arduino grinder, and optimized water from BWT, which the “best of the best” baristas use in their competitions.
This element allowed the BWT USA team to introduce customers to its highly advanced osmosis system, BESTAQUA 14 ROC COFFEE. This system contains a very special remineralization process using BWT’s patented formula with magnesium.
Magnesium technology is an element that Boram Um, the 2023 World Barista Champion, knows very well.
After his win in Athens in 2023, Boram joined the BWT water+more as BWT Water Brand Ambassador. He joined the team at the booth in Chicago to discuss with customers his perception of this important mineral and how it has impacted his activities as farmer, roaster and, most importantly, as barista, that reached the top spot in the world competition.
Coffee Enjoyment at the World of Coffee in Copenhagen
BWT water+more sets new benchmarks for water quality with world first.
Water optimizer BWT water+more is also an Event Host Sponsor this year and is inviting attendees to Copenhagen together with the Specialty Coffee Association (SCA). Actors from the entire coffee supply chain—from producers to baristas—will be meeting at the World of Coffee. In Hall C, Stand CD 007, BWT water+more will be presenting tried-and-tested water optimization solutions, special filters to make crystal-clear ice for cold drinks and its latest development, BWT bestbarista ROC Coffee. This revolutionary new development treats all locally-available water worldwide for perfect coffee enjoyment.
With more than 400 exhibitors and about 10,000 attendees from over 130 countries, this year’s WOC in Copenhagen will be the largest event yet. BWT water+more is proud to continue its existing partnership with the SCA as an event host sponsor for this year’s WOC. “The greatest coffee enjoyment worldwide is our mission. Providing the best water on site for all the exhibitors at the WOC is something dear to our hearts,” says Dr. Frank Neuhausen, Managing Director of BWT water+more Deutschland GmbH. “We’re pleased to be supporting the global coffee community with our knowledge and filter solutions that have been proven in practical use.”
Best Coffee Water Quality Worldwide – BWT bestbarista ROC Coffee
The developer of the most innovative water optimization technology has given some insights into its latest water treatment technology in Copenhagen. BWT bestbarista ROC Coffee optimizes all local water for top class coffee enjoyment. “By further developing reverse osmosis technology and with a completely new kind of mineralization, we have raised the quality of the water to an unprecedented level. The coffee aromas can unfold optimally for a consistently high coffee quality worldwide, regardless of the available raw water,” explains Dr. Neuhausen.
BWT water+more underlines the decisive progress made in the further development of this reverse osmosis technology by reinterpreting the equation E=mc² as Evolution = masterbarista x coffeewater². This product is the result of many years of research and collaboration with barista partners.
Crystal-Clear Ice for Refreshing Drinks
Whether ice cubes or crushed ice, the bestico filter cartridge finishes cold drinks with the purest ice. It minimizes limescale deposits and provides hygienically flawless, taste- and odor-free ice without any clouding. High water quality will protect appliances from malfunctions, breakdowns, and contamination, and will increase the durability and hygienic safety of ice makers. The underlying technology combines highly developed pre-filtration, active carbon treatment, and dual protection thanks to a special BWT polyphosphate additive. The filter cartridges are easy to use, can be put into operation quickly while saving water and without any laborious rinsing, offering highly-efficient filtration performance. Their compact size makes them the perfect match for small ice makers too.
Visit BWT water+more at the WOC Copenhagen in Hall C, Stand CD 007 and experience the world of first-class water solutions for hot and cold drinks!
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About BWT water+more
BWT water+more Deutschland GmbH, based in Wiesbaden, is a specialist in water optimization technologies for the hospitality trade, the hotel trade and vending. Founded in 2005, the company—which is a 100% subsidiary of BWT Holding GmbH from Austria—offers the largest product portfolio worldwide for professionally optimizing water for coffee specialties, hot and cold drinks, and baking, steaming and dishwashing technology. In addition to Germany and Austria, BWT water+more is represented throughout Europe with branches in Belgium, Denmark, France, Spain, Italy, the United Kingdom, and Switzerland.