All-Day Store: Utilizing Training and Hospitality to Create Retail Experiences | George E. Loukas | Coffee Retail Summit
Most coffee shops limit their opening to daytime hours, but what if you could provide more to your customers?
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George E. Loukas, an entrepreneur with Wise Cup and Warehouse Food and Wine, will talk to us about his unique approach to giving the people what they want by adding wine and food to the lineup and expanding the service hour possibilities to his businesses. He will touch on how Wise Cup and Warehouse balance this mix of coffee, wine, and food with a balance of expertise and hospitality that keeps their shops open from 8:30am to 3am!
About the Presenter
George E. Loukas, Founder
Wisecup S.A, Warehouse Food and Wine S.A
George E. Loukas is the Co-owner of Wisecup Coffee Roasters and Warehouse Food and Wine S.A, based in Athens, Greece. Born in Washington D.C, USA in 1979, George studied English Literature and Translation at university and is a former Hellenic Champion (Coffee in Good Spirits 2010), Q-Grader and AST Trainer.
Since turning 18, George has worked as a barista in a myriad coffee settings throughout Athens, and in January 2014 he opened his first Warehouse store (of which there are now three).
In April 2016 George opened Wisecup Coffee Roasters, and in February 2021 the first What The Food (WTF) opened its doors, serving as a takeaway store that offers homemade burgers, pizza, pasta, and, of course, coffee.
For the last three years, George has been an ambassador for Loveramics products in Greece and Cyprus, providing consulting services in the hospitality and food and beverage sectors.
George cites a love of customer interaction, hospitality, social courtesy and the development of people-driven endeavors as his primary values, informing his working practice and day-to-day experience, along with a core focus on family and maintaining long-lasting friendships. Good coffee and perfect-serve G&Ts rank remain staples drinks of choice for George, too.
Find all of the presentations from this event in the freely available Coffee Retail Summit Resource Library or learn more about our upcoming Coffee Retail Summits at retail.sca.coffee.