Retail Reboot: Coffee After COVID | Coffee Retail Summit

National Coffee Association President & CEO William "Bill" Murray explores how COVID-19 has impacted coffee consumption and consumer purchasing habits, which changes may be temporary and which are here to stay, and opportunities for retail coffee to thrive in this new landscape.

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About the Presenter

William Murray, President & CEO
National Coffee Association

William "Bill" Murray is President and CEO of the National Coffee Association (NCA), the coffee industry's chief trade group. Previously, Bill was CEO of the Public Relations Society of America (PRSA), a professional society of over 32,000 PR practitioners and students. From 1985-2005 Bill held various positions at the Motion Picture Association of America, including EVP and Co-COO, representing multinational entertainment companies. Bill holds an M.B.A in International Business from The Thunderbird School of Global Management, and a B.A in English/Business from Albright College.

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