Getting to Know the European Coffee Market: 2022 | Green Coffee Summit 2022
This session pairs high-quality national data with the personal experiences of specialty coffee professionals for an overview of coffee consumption in the UK and Europe in 2022: who is drinking coffee, how their preferences are changing, and which companies are growing fastest to meet that demand.
The Green Coffee Summit and Resource Library would not have been possible without our Title sponsor, Barista Attitude, and supporting sponsors, BWT Water+More, San Coffee Brazil, and Mercanta. Learn more about how our partners are making coffee market resources accessible.
About the Presenters
Freda Yuan
Director of Coffee, Origin Coffee Roasters
Freda Yuan is the Director of Coffee for Origin, and a licensed Q-grader. An advocate for transparency across the industry, Freda works tirelessly to build relationships while navigating the complexities of supply chains to purchase coffee. As winner of the SCA UK Cup Tasters (2017, 2018, 2020), as well as 3rd and 5th place wins in the World Cup Tasters (2017, 2021), Freda is a trusted voice. Her win as Best Coffee Writer (Sprudgie Awards, 2021), for her book, Sip ‘n’ Slurp, testament to this. Her passion in sensory elements began after her struggle – and recovery from – bulimia.
Philip von der Goltz
Managing Partner, List + Biesler
Philip grew up in Argentina and eventually discovered his fascination with coffee at an international green coffee trading company in Germany. He developed his first sustainability projects in Colombia, where he also spent several years actively involved in the world of coffee. From that point onwards, sustainability became a recurrent feature in his life, and so he decided to pursue it professionally. He was in charge of designing new strategies for sustainable supply chains for a renowned coffee roaster in Germany. In addition, he was responsible for developing a subsidiary company in Tanzania and implementing sustainability projects in eight origin countries alongside around 30,000 smallholder farmers. Philip combines his passion for coffee with responsible trade practices in green coffee. He is an international consultant to UN-ITC and responsible for the strategic guidance and coaching of the authors’ team, as well as co-authoring the 4th edition of the Coffee Exporters Guide. Philip holds a BSc in Business Administration from the University of Göttingen and an MBA from Oxford Brookes University combined with more than 20 years of deep coffee trade and industry knowledge.
Michael Mamo
Managing Director, Addis Exporter PLC
Michael Mamo is the Managing Director at Addis Exporter PLC, a family-owned green coffee exporting company established in 1972. Michael has 19 years of experience in the coffee industry and currently oversees all coffee operations from farming to export processing. Michael is also a partner in Osito Coffee, a coffee and cacao import company based in the US, as well as a shareholder in Arkena Coffee Market (the largest digital small-holder coffee market in Ethiopia focusing on small holders). Michael is a former All-American Track and Cross Country Athlete who’s passionate about equality, farmers, transparency, tech, and empowerment. Please email Michael at mike@addisexporter.com or go to IG @addisexporter to contact Michael.
About the Moderator
Vicente Partida
Community Experience Officer, SCA
Vicente is the Community Experience Officer at the Specialty Coffee Association where he manages the team in charge of the organization’s communications, customer service, and support of community groups including Guilds, Chapters, and Competition Bodies. Prior to working at the SCA, Vicente served as Communications Officer at the International Coffee Organization for three years. He started his career working on agricultural development programs in Central America and Africa with organizations like World Coffee Research, the Norman Borlaug Institute for International Agriculture, and the Center on Conflict and Development.
Find all of the presentations from this event in the freely available Green Coffee Summit Resource Library or learn more about our upcoming Green Coffee Summits: green.sca.coffee.