Getting to Know the North American Coffee Market: 2022 | Green Coffee Summit 2022
This session pairs high-quality national data with the personal experiences of specialty coffee professionals for an overview of coffee consumption in North America in 2022: who is drinking coffee, how their preferences are changing, and which companies are growing fastest to meet that demand.
The Green Coffee Summit and Resource Library would not have been possible without our Title sponsor, Barista Attitude, and supporting sponsors, BWT Water+More, San Coffee Brazil, and Mercanta. Learn more about how our partners are making coffee market resources accessible.
About the Panelists
Anna Abatzoglou
Managing Director, Marketing & Membership, Cup of Excellence and Alliance for Coffee Excellence
After graduating with a degree in international business from the University of Portland, Anna moved to Greece, where half of her family lives, and played professional volleyball for Panathinaikos. The café culture of Portland brought Anna back once again to Portland to attend Portland State University for an MBA. Upon graduating, she started a career in food and beverage, serving as a brand manager for one of the US’s largest hog slaughterhouses located just outside Philadelphia. Anna’s desire to work in coffee and return to the Pacific Northwest brought her to ACE, where she helped establish the Portland HQs. Anna served as the Marketing Director for Rogue Ales launching several coffee beers and holding the world’s first International Cold Brew Coffee Throwdown. She also served as the Marketing Director for Corwin Beverage, launching Revolt organic coffee, a gourmet coffee for convenience stores. Anna has been back with ACE and CoE since 2020 and is grateful to work in specialty coffee.
Stephanie Alcala
Sustainable Sales Director, RCG Coffee
Stephanie Alcala is a trader specializing in sustainable coffee supply chains. She works for RGC Coffee, a family-owned importer with a robust in-house sustainability program, enabling her to pursue her passion for agriculture and its ability to support community economic development. Prior to RGC, Stephanie received a Master of Science degree from the University of Michigan in Ecology and Evolutionary Biology. Her research explore the genetic variation of the geisha coffee variety grown in Panama. In addition to working in the private sector, Stephanie also remains active at her undergraduate alma mater, Whittier College, where for the past three years she has been developing a Sustainability in Coffee Program and teaching a course titled, “Sustainable Agricultural Supply Chains: Coffee.” By coupling her professional work experience with her academic training in biological sciences, the program aims to introduce students to the agricultural business of coffee and its ability to advance towards the sustainable development. In her free time, Stephanie enjoys biking, spending time with her family and friends, eating, and being in green, mountainous spaces.
Jeanine Niyonzima-Aroian
Owner, JNP Coffee, LLC
Founder of JNP Coffee and Burundi Friends International, Jeanine Niyonzima-Aroian is a dedicated supporter and advocate for the empowerment of women coffee farmers in her native Burundi, East Africa. Farmers produce high-scoring specialty coffee beans, earn premiums from JNP Coffee’s global sales and gain financial literacy skills in a partner-sponsored program. With an MBA from Northwestern University’s Kellogg School and a 20-plus-year international career, Jeanine entered the coffee industry in 2012. Now a licensed Q. grader and Q. processor, Level 1, she is an elected SCA board member.
About the Moderator
Mansi Chokshi
Regional Community Director, SCA
Mansi Chokshi joined the coffee industry in 2008 and is currently the SCA Regional Community Director supporting the professional communities of Barista Guild, Coffee Technicians Guild, LEAD Scholars, Re:co Fellows and North American Chapters of Canada and US. Mansi serves on the BOD for the IWCA as the Co- Vice President and is responsible for fundraising and events. She’s passionate about community-building, fostering collaborative relationships and creative problem-solving while being respectful of all personalities/cultures, focusing on inclusivity and getting resourceful. Mansi is a proud mother to an active and inquisitive 4-year-old who calls her mama a “coffee-maker.”
Find all of the presentations from this event in the freely available Green Coffee Summit Resource Library or learn more about our upcoming Green Coffee Summits: green.sca.coffee.