Growing with a Purpose: Coffee Collective | Coffee Retail Summit 2023

It's easy to make assumptions about what makes a business like Coffee Collective successful, but the truth is that success - and growth - result from a complex web of decisions.

Special Thanks to Our Coffee Retail Summit Partners

Coffee Retail Summit wouldn’t be possible without our generous partners, including our global title sponsor, Barista Attitude. Learn more about how all our partners are supporting coffee retail businesses.

In this talk, their CEO, Cees Kuypers, digs into the history and the business model of Coffee Collective and reminds business leaders to stay true to their values and purpose when making strategic decisions.

About the Presenter

Cees Kuypers, CEO
Coffee Collective

Having been responsible for multinational such as Merrild Kaffe (Sara Lee), Gasa Group and DLG Food, Cees Kuypers felt it was time to put everything he had learned and built up, to good use and become involved with companies with a high corporate social responsibility profile.

Cees is a co-owner of Food companies such as Future Food and Bellyfood, where in addition to being a co-owner, he is also on the board. Most of his time is dedicated however to Coffee Collective where he is CEO. Apart from that; he serves as Chair of the Board at Merkur Andelskasse and Trademark Textiles.

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For this year’s Coffee Retail Summit, a number of community events took place in three of the world’s best specialty coffee cities with local hosts: Moms Coffee Yeongdo in Busan, South Korea; Danish Coffee Fest in Copenhagen, Denmark; and Metric Coffee in Chicago, USA.

The event was completely open to our global audience and free-to-attend, made possible with the support of our generous sponsors. Learn more about Coffee Retail Summit, watch videos from previous events, or explore the resource library at retail.sca.coffee.