A Glimpse of the Future: Seven Signs | Bill Murray | Re:co 2021
Bill Murray of the US National Coffee Association offers seven signs that point towards our sector’s future post-pandemic.
Special Thanks to Our Partners, Ecotact
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. A Glimpse of the Future, the first session of Re:co 2021, was supported by Ecotact.
About the Speaker
Bill Murray
President & CEO, National Coffee Association
William “Bill” Murray is President and Chief Executive Officer of the National Coffee Association, U.S.A. (NCA), a role he has held since June 2014. Bill leads NCA’s advocacy, regulatory, and member support activities on behalf of the hundreds of coffee-focused organizations that comprise NCA’s membership. Prior to joining NCA, Bill was Chief Executive Officer of the Public Relations Society of America (PRSA), the world’s largest professional society for public relations practitioners and students with more than 32,000 members, successfully steering PRSA through “the Great Recession.” Before joining PRSA, Bill worked in Hollywood for more than 20 years, capping his career as Executive Vice President and Co-Chief Operating Officer at the Motion Picture Association of America (MPAA), which represented the $40 billion multinational entertainment industry in more than 70 countries.
About this Session: A Glimpse of the Future
In our accelerated world, we’re living in the future—but it won’t last forever, so it’s a great time to take stock of everything that’s happened throughout the pandemic. What can we learn from how things have shifted amid global lockdowns? What opportunities are there to continue to grow home consumption even when we’re able to gather together again? As specialty coffee continues to grow in recognition, how can we continue to drive our values forward with new consumers?
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.