Introduction: Innovating to Meet Opportunity | Jenn Rugolo | Re:co 2021

Jenn Rugolo introduces the third session of Re:co’s 2021 program, Innovating to Meet Opportunity.

Special Thanks to Our Partners, Pacific Barista Series

Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Innovating to Meet Opportunity, the third session of Re:co 2021, was supported by Pacific Barista Series.

About this Session: Innovating to Meet Opportunity

This glimpse into the future, alongside the upheaval of the pandemic, is full of boundless opportunity. For those who have found themselves with unexpected time as lockdowns came into force, there were opportunities to test new ideas, build stronger bonds with communities, or even just to re-examine and repair the systems and the structures of “before” to usher in the future unraveling before our eyes. But what is innovation? How is it different from novelty? And do the ways we currently work need to change if we want to encourage it?


Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.