2012 Qualitative Study: Consumer Behaviors, Motivations, and Perceptions

2012 Qualitative Study: Consumer Behaviors, Motivations, and Perceptions

$199.00

SCA brought together six focus groups in Los Angeles, California and Portland, Oregon to explore the experience of specialty coffee to those who consume it, and the qualities that make it so unique. The output was fascinating- and we began to see two distinct kinds of Specialty Coffee Consumer emerge: the Specialty Coffee Adopter and the Super Specialty Consumer.

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Flavor Perception in Coffee – Other

Flavor Perception in Coffee – Other

$9.99
Arabica Handbook 2018 - German

Arabica Handbook 2018 - German

$35.00
Green Arabica Coffee Classification System

Green Arabica Coffee Classification System

$9.99
Arabica Handbook 2018 - English

Arabica Handbook 2018 - English

$35.00
Green Guide, Module 1 - Energy Use and Reduction Tips

Green Guide, Module 1 - Energy Use and Reduction Tips

$25.00