Coffee Retail Summit Videos Now Available
We are excited to release all of the videos from our recent Coffee Retail Summit into retail.sca.coffee’s resource library.
Special Thanks to Our Coffee Retail Summit Partners
Coffee Retail Summit wouldn’t be possible without our generous partners, including our title partner, Pacific Barista Series. Learn more about how all our partners are supporting coffee retail businesses.
Watch Yannis Apostolopoulos, CEO of the Specialty Coffee Association, welcome Coffee Retail Summit’s attendees to a program focused on three main topics: Navigating COVID-19, Business of Coffee, and Building Your Brand.
Navigating COVID-19
The pandemic has challenged and changed virtually everything about the retail landscape. Businesses must now add “disease prevention” to their long to-do list when it comes to the customer experience, but they also have to weather this marathon of a storm.
This has been at the forefront of our work for the past year; here, we combine everything we’ve learned through scientific research and community insights from business leaders as the pandemic has progressed in a single home for you to use to address the particular challenge businesses are facing right now.
Business of Coffee
Running a successful coffee retail business is about more than great coffee: How your business is set-up and run is equally important. Over the years we’ve discussed how to approach coffee as a retail business with market research, written features, and talks with businesses of all shapes and sizes.
From setting up a business for success to tracking the constant evolution of the retail experience, we’ve gathered a wide variety of tools to help you understand where your business sits in the greater coffee retail ecosystem and equip you to make informed decisions for the business.
Building Your Brand
As footfall decreased with pandemic closures, the role of business communication, marketing, and brand has never been more important. We’ve learned from our COVID-19 surveys that connecting with local communities is a cornerstone of retail success.
Whether it’s directly supporting those around you, or training your staff to better serve customers, the complex interaction between brand, community, and the customer experience offers significant business opportunity to brands of all sizes.
Find all of the presentations from this event in the freely available Coffee Retail Summit Resource Library or learn more about our upcoming Coffee Retail Summits at retail.sca.coffee.