SCA Co-hosts Webinar: Learnings from Next-Generation Landscape Approach

SCA co-hosts a webinar on landscape assessment Tuesday, October 22, at 11 am EDT. Register here.

As coffee businesses (and coffee lovers), we are often inclined to see the world through coffee: farmers are coffee producers, farms are coffee farms, and communities are coffee communities, regardless of what other income streams support the farmer, what other crops grow on the farm, and what other activities drive the community. There are benefits to this coffee-centric view when it comes to building relationships, but there are also drawbacks to acting without regard to context.

Landscape approaches provide that context for coffee and enable coffee stakeholders - from producer organizations to roasters to financial institutions - to understand how coffee affects and is affected by the environmental, social, and economic forces in the region where it grows.

Find the Landscape Systems Portal here.

In order to act efficiently, and more importantly, effectively, to address complex sustainability challenges, coffee businesses across the value chain, civil society organizations, governments, and donors need common measurements and goals based on a shared understanding.

Join the SCA, COSA, Farmer Brothers, and the Inter-American Development Bank for a webinar to share learnings from their joint undertaking to develop a landscape assessment framework for Jinotega, Nicaragua. This next-generation tool has the potential to address some of the thorniest problems at origin, in a collaborative and human-centered way. Because this approach engages with the challenges facing a region or a community, it is more likely to have long-lasting benefits.

This webinar will take place on Tuesday, October 22nd, at 11 am EDT. Register here.

In this webinar you will learn:

• Three ways businesses benefit

• New technologies changing sustainability efforts

• How financial institutions and donors are using it for collective impact

• How a holistic, context-specific approach alters the supply chain dynamic

 Panelists:Kim Elena Ionescu, Chief Sustainability Officer, Specialty Coffee AssociationAlejandro Escobar, Lead Operations Officer, Inter-American Development BankMolly Laverty, Director of Sustainability, Farmer BrothersDaniele Giovannucci, President, Committee on Sustainability Assessment