Join the Coffee Roasters Guild (CRG) on Friday, May 8, for a conversation with North Central College on their direct trade relationship with coffee farmers in Guatemala.
CRG Virtual Event
Relationship Coffee: 15 Years of Collaboration with Guatemalan Farmers
Friday, May 8, 2020
8:00am PDT / 4:00pm BST
Register here
Since 2004, students and faculty of North Central College have partnered with Café Juan Ana, an indigenous growers association based in the Atitlán region of Guatemala. SCA Guilds Director Richard Stiller, and CRG Advisory Council member David Myers, will moderate a conversation with North Central College professors Gerald Thalmann and Matthew Krystal.
Thalmann and Krystal will discuss the importance of building relationships as part of their direct trade coffee program. Additionally, illustrated with excerpts of video-recorded interviews with coffee farmers, Krystal and Thalmann explore the concept of “relationship” from a cross-cultural perspective.