A Conversation with Lara Marrero, Retail Leader and Principal at Gensler | Coffee Retail Summit

Consumer behavior is constantly changing, challenging retailers to adapt to engage their consumer in the most meaningful ways.

Special Thanks to Our Coffee Retail Summit Partners

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Stephen Morrissey speaks to Lara Marrero about the future of retail design and what it might mean for the coffee retail marketplace.

About the Presenters

Lara Marrero, Principal, Strategy Director & Global Retail Practice Leader
Gensler

Lara joined the Gensler team in 2002 and has more than 20 years of experience spanning retail, hospitality, food & beverage, lifestyle and entertainment experiences. As strategy director and co-leader of Gensler's Retail practice, she informs the design process through research, trend analysis, insights, and her knowledge of business, brand and consumer behavior. She focuses on how users engage with brands, helping to deliver experiences that consider the roles that brand, service, storytelling, journey, and environments play in connecting with customers and employees. With an education that spans psychology, advertising, marketing, and cultural anthropology, she has honed her ability to translate complex global consumer trends into understandable, workable, and profitable outcomes for her clients.

Lara was named one of design: retail magazine’s 40 under 40 in 2017 and is an established speaker and industry commentator, delivering incisive comment on a range of retail themes.

Stephen Morrissey, Deputy Chief Commercial & Community Experience Officer
Specialty Coffee Association

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Find all of the presentations from this event in the freely available Coffee Retail Summit Resource Library or learn more about our upcoming Coffee Retail Summits at retail.sca.coffee.