Beyond Your Logo: Creating and Cultivating Brand Loyalty | Coffee Retail Summit
At its core, branding is how your business communicates itself to the world. It’s the personification of your business embodying its voice, goals, and vision through various forms of messages.
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These messages can be visual and verbal. Understanding how your customers receive, identify and engage with your brand is the important next step.
In this presentation you will learn to position your brand through word of mouth, brand affiliation and unique proposition creating your brand identity that customers will love. Plus, special guest Chérmelle Edwards will share key trends in the specialty coffee space.
About the Presenter
Israel Serna, Digital Marketing Advisor
Independent Consultant
As a digital native, Israel rarely misses a beat when it comes to breaking news, trending topics, and emerging technologies. He has spent the last 15 years working in various roles within the public and private sector, across various industries - including the Small Business Development Center (SBDC), the Specialty Coffee Association, Constant Contact and other eCommerce Software as a Service (SaaS) companies.
Israel has served many multicultural communities along the way by presenting at hundreds of industry conferences on topics related to eCommerce, Email Marketing, Loyalty & Customer Retention Strategy, and overall brand development. He likes to connect the dots between sales and marketing and utilize an omni-channel approach to a brand’s digital strategy. He believes in developing a brand and digital marketing strategy through the lens of a loyal customer.
Find all of the presentations from this event in the freely available Coffee Retail Summit Resource Library or learn more about our upcoming Coffee Retail Summits at retail.sca.coffee.