The Impact of COVID-19 on the Specialty Coffee Community | Coffee Retail Summit

In this talk, Peter Giuliano and Katie von der Lieth discuss results from the SCA’s third and most recent Community Impact of COVID-19 survey.

Special Thanks to Our Coffee Retail Summit Partners

Coffee Retail Summit wouldn’t be possible without our generous partners, including our title partner, Pacific Barista Series. Learn more about how all our partners are supporting coffee retail businesses.

The data shared in the presentation will help us better understand how the pandemic has impacted our community across time and space. By sharing key strategies that businesses have employed to respond to the myriad challenges of the past year, this presentation will provide guidance for resiliency and recovery for coffee businesses.

About the Presenters

Peter Giuliano, Chief Research Officer
Specialty Coffee Association

Peter Giuliano began his coffee career in 1988 as a barista in San Diego, California. Since then, he has worked as a roaster, cupper, coffee buyer and business owner, serving as co-owner and Director of Coffee for Counter Culture Coffee until 2012. Joining the SCAA as a Senior Director in that year, Peter now serves as Chief Research Officer for the Specialty Coffee Association, directing Market, Economic, Scientific and Sustainability Research Activities for the association.

Katie von der Lieth, Research Program Manager
Specialty Coffee Association

Katie von der Lieth is a Research Program Manager at the Specialty Coffee Association and Coffee Science Foundation, where she supports and grows the coffee research program. Prior to joining the SCA, Katie earned master’s degrees in International Agricultural Development and Agriculture Resource Economics from the University of California, Davis. She also helped design and teach an undergraduate course about coffee and has conducted small-scale coffee research projects in Brazil and Ecuador.


Find all of the presentations from this event in the freely available Coffee Retail Summit Resource Library or learn more about our upcoming Coffee Retail Summits at retail.sca.coffee.