Is It Good? A Generous Exploration of Memorable Cafe Experiences | Coffee Retail Summit 2023

Do people know what they want?

Special Thanks to Our Coffee Retail Summit Partners

Coffee Retail Summit wouldn’t be possible without our generous partners, including our global title sponsor, Barista Attitude. Learn more about how all our partners are supporting coffee retail businesses.

Maybe not, but they know what they LIKE; what feels good and what tastes delicious to them. In this talk, Chad Little identifies common traits of successful cafés and explains how these traits help shop owners mitigate risk and avoid premature attrition.

About the Presenters

Chad Little, Midwest Sales Director
La Marzocco USA

Chad Little has 25+ years of experience in the spheres of specialty coffee and fine dining - with a focus in human-centered experience design, entrepreneurship, sales, strategy, and product development. Chad is La Marzocco USA’s Midwest Sales Director. He lives in Chicago with his multi-cultural family marrying his love of Intercultural studies with specialty coffee. Previously, working in the world of natural wine, he co-owned Arbor - a farm-to-table restaurant, was a technician and educator with Counter Culture Coffee, and business developer at Ipsento Coffee. He serves as an advisory board member for Workforce High and Meta 24, a workforce development organization for disadvantaged youth based in Chicago.

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For this year’s Coffee Retail Summit, a number of community events took place in three of the world’s best specialty coffee cities with local hosts: Moms Coffee Yeongdo in Busan, South Korea; Danish Coffee Fest in Copenhagen, Denmark; and Metric Coffee in Chicago, USA.

The event was completely open to our global audience and free-to-attend, made possible with the support of our generous sponsors. Learn more about Coffee Retail Summit, watch videos from previous events, or explore the resource library at retail.sca.coffee.