Direct Trade Impact Studies | Shauna Alexander | Green Coffee Summit
Direct Trade has been Stumptown’s sourcing philosophy for nearly 20 years. During that time, the company observed positive impacts of that model at coffee farm and community levels — but also recognized the limits of its observations.
The Green Coffee Summit and Resource Library would not have been possible without our generous partners, Sucafina, Atlas, InterAmerican, Sustainable Harvest “Tastify App,” and Agrano. Learn more about how our partners are making coffee market resources accessible.
In 2018 Stumptown got serious about measuring the impact of Direct Trade at origin, codifying its approach, and hiring third parties to conduct impact studies.
This presentation delves into those studies by covering Stumptown’s Direct Trade sourcing principles, the company’s impact indicators, and the results of the independent research that shows positive results for producers and their communities around the world — along with consistently exquisite coffees.
About the Presenter
Shauna Alexander
Vice President, Coffee and Sustainability Stumptown Coffee Roasters
Shauna Alexander is Vice President of Coffee and Sustainability at Stumptown Coffee Roasters. She leads the green coffee sourcing, roasting, quality and education teams, and directs sustainability strategy for coffee sourcing and overall company operations. Prior to Stumptown, Shauna led global sustainability initiatives for Volcafe, where she worked collaboratively with the company’s in-country agricultural extension teams in ten countries to create a consistent approach to farmer support services called the “Volcafe Way." Shauna got her start in coffee researching her master’s thesis on the economics of shade-grown coffee in Costa Rica. She holds degrees from the University of Virginia and Yale University.
Find all of the presentations from this event in the freely available Green Coffee Summit Resource Library or learn more about our upcoming Green Coffee Summits: green.sca.coffee.