Price, Climate, COVID, Frost: What Should Buyers & Sellers Ask? | Jorge Cuevas | Green Coffee Summit

The challenges presented to growers by COVID in 2020 have been compounded by shipping bottlenecks in 2021.

The Green Coffee Summit and Resource Library would not have been possible without our generous partners, Sucafina, Atlas, InterAmerican, Sustainable Harvest “Tastify App,” and Agrano. Learn more about how our partners are making coffee market resources accessible.

Add climatic events and weak communication from buyers to those and it's easy to see why green coffee sellers are eager for insights into consumer markets. During this wide-ranging conversation, Jorge Cuevas of Sustainable Harvest Coffee Importers shares observations and questions he's heard from coffee producer organizations with SCA's Kim Elena Ionescu.

About the Presenter

Jorge Cuevas

Sustainable Harvest Coffee Importers

Jorge Cuevas is the Chief Coffee Officer at Sustainable Harvest Coffee Importers. He started his journey in coffee in the mid 1990s in his native Mexico as exports manager for coffee cooperatives in his adopted homeland of Oaxaca. Jorge is long time member of the Executive Committer at the Coffee Quality Institute (CQI) and his experiences in coffee include production, processing, export, import, price risk management and final product development.

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Find all of the presentations from this event in the freely available Green Coffee Summit Resource Library or learn more about our upcoming Green Coffee Summits: green.sca.coffee.