A New Framework for Defining Specialty Coffee: The Attributes Conception | Peter Giuliano | Re:co 2021
Peter Giuliano introduces a new way to define specialty coffee through the attributes conception.
Read the published white paper in English or Spanish here.
Special Thanks to Our Partners, Nutramilk
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Defining Specialty Coffee for a New Era, the fourth session of Re:co 2021, was supported by Nutramilk.
About the Speaker
Peter Giuliano
Chief Research Officer, Specialty Coffee Association
Peter Giuliano began his coffee career in 1988 as a barista in San Diego, California. Since then, he has worked as a roaster, cupper, coffee buyer and business owner, serving as co-owner and Director of Coffee for Counter Culture Coffee until 2012. Joining the SCAA as a Senior Director in that year, Peter now serves as Chief Research Officer for the Specialty Coffee Association, directing Market, Economic, Scientific and Sustainability Research Activities for the association.
About this Session: Defining Specialty Coffee for a New Era
This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.