What is quality? Implications for new variety development | Hanna Neuschwander | Re:co 2021

Hanna Neuschwander of World Coffee Research shares an update on WCR’s 2015 F1 Hybrid candidates through the specific lens of quality.

Special Thanks to Our Partners, Nutramilk

Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Defining Specialty Coffee for a New Era, the fourth session of Re:co 2021, was supported by Nutramilk.

About the Speaker

Hanna Neuschwander
Director of Communications and Strategy, World Coffee Research

Hanna is the communications director for World Coffee Research, the only organization in the world applying advanced agricultural science for coffee on a world-wide, collaborative basis. She writes and speaks globally about efforts to secure the future of coffee agriculture. Her writing and commentary has appeared in the Time Magazine, the Washington Post, CNN, BBC, and many others. She is the author of Left Coast Roast, a guidebook to coffee roasters on the west coast.

About this Session: Defining Specialty Coffee for a New Era

This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?


Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.