Critical Collaboration: It's Not Enough to Just Pay Farmers More | Jeanine Niyonzima-Aroian | Re:co 2021
Jeanine Niyonzima-Aroian shares a business model to help build more sustainable communities.
Special Thanks to Our Partners, Savor Brands
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Understanding Specialty Coffee’s Value, the second session of Re:co 2021, was supported by Savor Brands.
About the Speaker
Jeanine Niyonzima-Aroian
Owner, JNP Coffee
Jeanine is a native Burundian, born and raised in Bujumbura Province. She considers herself a lucky one, because she attended both college and graduate school in the U.S. And yet, the people of Burundi were always in her thoughts, especially the women and youth who need to have dreams and successes of their own. Her company, JNP Coffee, was founded on the quality of both their coffee and their partnerships with growers. Coffee can be a tool for lifting people out of poverty, but it’s not enough to just pay more. Jeanine partners with critical non-profits at origin in order to prepare her growers for a better life, because we are all hear to make a difference.
About this Session: Understanding Specialty Coffee’s Value
Once we understand what we value and how we assess it, it’s time to focus on how that value gets distributed both across the value chain and within companies. In this session, we’ll introduce new business models, explore the impact of collaboration, and trace all the different ways we can better build—and share—value along the chain.
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.