Verified Living Income: Transforming Procurement for Improved Farmer Livelihoods | Grayson Caldwell | Re:co 2021

How can we know we’re paying an equitable price for coffee? Grayson Caldwell explores the idea of verified living income.

Special Thanks to Our Partners, Savor Brands

Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Understanding Specialty Coffee’s Value, the second session of Re:co 2021, was supported by Savor Brands.

About the Speaker

Grayson Caldwell
Senior Sustainability Manager, Bellwether Coffee

Grayson Caldwell is the Senior Sustainability Manager at Bellwether Coffee. With over 10 years of experience working in sustainable development and a Masters in Public Administration in Development Practice from Columbia’s School of International and Public Affairs, she has dedicated her career to improving livelihoods. Prior to joining Bellwether, Grayson worked with Hunter College NYC's Food Policy Center, the International Research Institute for Climate and Society, the Peace Corps, and nonprofits TechnoServe, Hot Bread Kitchen, and Ashoka.

About this Session: Understanding Specialty Coffee’s Value

Once we understand what we value and how we assess it, it’s time to focus on how that value gets distributed both across the value chain and within companies. In this session, we’ll introduce new business models, explore the impact of collaboration, and trace all the different ways we can better build—and share—value along the chain.


Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.