Meaningful Innovation, Mutual Benefit: Creating Value by Delighting Customers | Aleksander Robaszkiewicz | Re:co 2021
As consumers' demand for unique coffee experiences grow, so, too, does consumers' concern about the environment and the welfare of actors across the supply chain.
Coffee companies not only have to work hard to delight their customers, but also make an impactful contribution to the wellbeing of producers. Specialty coffee's culture of transparent communication between companies, consumers, and producers is fertile ground for this kind of mutually beneficial innovation--and those who see the opportunities this bring, perform best in the marketplace. What can we learn from those products and services who have taken this approach of creating new, immersive experiences while generating value for everyone involved?
Special Thanks to Our Partners, Pacific Barista Series
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Innovating to Meet Opportunity, the third session of Re:co 2021, was supported by Pacific Barista Series.
About the Speaker
Aleksander Robaszkiewicz
Aleksander Robaszkiewicz is a Master Barista within Ideation and Concept Generation department of Nestlé Product Technology Centre Beverage. Always keeping an eye on the coffee industry, he inspires and educates his peers about the world of coffee. Passionate about understanding consumer trends, he contributed to creating a few successful products found on the shelves around the world.
About this Session: Innovating to Meet Opportunity
This glimpse into the future, alongside the upheaval of the pandemic, is full of boundless opportunity. For those who have found themselves with unexpected time as lockdowns came into force, there were opportunities to test new ideas, build stronger bonds with communities, or even just to re-examine and repair the systems and the structures of “before” to usher in the future unraveling before our eyes. But what is innovation? How is it different from novelty? And do the ways we currently work need to change if we want to encourage it?
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.