The Evolution of Business: Understanding the Certified B Corp Model | Jessica Yinka Thomas | Re:co 2021
Jessica Yinka Thomas shares a new model of business designed to maximize wellbeing, interdependence, and drive change.
Special Thanks to Our Partners, Pacific Barista Series
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Innovating to Meet Opportunity, the third session of Re:co 2021, was supported by Pacific Barista Series.
About the Speaker
Jessica Yinka Thomas
Assistant Professor of Practice, Poole College of Management, NC State University
Jessica Yinka Thomas is an academic with over 15 years of experience studying social innovation and sustainable business. She serves as an assistant professor of practice in the management, innovation and entrepreneurship department in the Poole College of Management at NC State University. Professor Thomas is the director of the Poole College Business Sustainability Collaborative, an academic initiative focused on preparing the next generation of leaders to use business as a force for good. She is president and board chair of B Academics, a global network of over 2000 educators and researchers studying B Corps and benefit corporations.
About this Session: Innovating to Meet Opportunity
This glimpse into the future, alongside the upheaval of the pandemic, is full of boundless opportunity. For those who have found themselves with unexpected time as lockdowns came into force, there were opportunities to test new ideas, build stronger bonds with communities, or even just to re-examine and repair the systems and the structures of “before” to usher in the future unraveling before our eyes. But what is innovation? How is it different from novelty? And do the ways we currently work need to change if we want to encourage it?
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.