Exploring the Extrinsic: Opportunities for Added Value | Jenn Rugolo | Re:co 2022

Do we really understand the impact of the attributes-based definition of specialty coffee on what is now "specialty"?

Special Thanks to our Re:co 2022 Partners

Re:co Symposium wouldn’t be possible without our generous partners, including our lead partner, Simonelli Group. Learn more about how all our partners are supporting the industry stage for leadership and ideas.

Jenn Rugolo, the SCA's Curatorial Director, examines the impact categorization has on our perception of the world and explains why the new definition of specialty coffee released by the SCA in 2021 gives us more opportunities to deliver on specialty's promise.

About the Presenter

Jenn Rugolo
Curatorial Director, Specialty Coffee Association

Jenn Rugolo is curator and editor focused on communicating complex ideas in specialty coffee. Perpetually curious about how people create culture and belonging through different activities, Jenn holds a Bachelors of Music Ad Hoc (Northwestern University) and a Masters of Arts in Ethnomusicology (University College Cork). Before taking on her current role as Curatorial Director at the Specialty Coffee Association, where she focuses on the association’s print and digital communications, Jenn worked to design, run, and communicate casual educational platforms across roles at 3FE, World Coffee Events, Facebook, and Tamper Tantrum. Concurrently a partner in Playset Coffee, Jenn spends her “free time” supporting progress in specialty coffee through projects that embrace collaborative learning and sharing.

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Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co Symposium returns April 19-20, 2023 in Portland, Oregon, US. Learn more: https://recosymposium.org/