The Power of the Extrinsic | Peter Giuliano | Re:co 2022

"It's what's in the cup that matters," right? But is that actually true?

Special Thanks to our Re:co 2022 Partners

Re:co Symposium wouldn’t be possible without our generous partners, including our lead partner, Simonelli Group. Learn more about how all our partners are supporting the industry stage for leadership and ideas.

The SCA's Chief Research Officer, Peter Giuliano, examines trends in consumer preference research that suggests a coffee's extrinsic attributes play a significant role in coffee choice and enjoyment by specialty coffee consumers.

About the Presenter

Peter Giuliano
Chief Research Officer, SCA Executive Director, Coffee Science Foundation

Peter Giuliano is the Executive Director of the Coffee Science Foundation and Chief Research Officer of the Specialty Coffee Association. With more than 30 years’ experience in the coffee trade, his focus now is on promoting research and scientific inquiry on coffee, and bringing evidence-based insights to the coffee industry.

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Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.

Re:co Symposium returns April 19-20, 2023 in Portland, Oregon, US. Learn more: https://recosymposium.org/