World of Coffee, SCA’S Premier Coffee Trade Show, Expands to the Middle East in 2022
Exhibitor registration is now open for the 2022 World of Coffee trade show in the United Arab Emirates from January 12-14, 2022. World of Coffee Dubai will mark the first time SCA’s premier coffee trade show expands to the Middle East. This event will run in addition to the SCA’s annual World of Coffee Warsaw trade show scheduled to take place in Poland June 23-25, 2022.
First announced in May 2018, World of Coffee Dubai is a collaboration between the Specialty Coffee Association, DXB LIVE, and the volunteer leaders of the SCA UAE Chapter. World of Coffee Dubai builds on the legacy of the SCA’s long-running World of Coffee trade show, a commercial event traveling to a different European city since 2006. Designed to connect coffee producers, manufacturers, retailers, traders, and the broader industry, WOC Dubai is tailored for the UAE’s coffee businesses and those who wish to break into the Middle East’s emerging coffee industry.
According to Euromonitor, the Middle East and North Africa have been the fastest-growing coffee market globally since 2015 and promise further growth over the next decade. The Middle East and Africa represent a coffee market of over 16 billion USD, making it one of the biggest emerging specialty coffee markets globally.
If you are interested in exhibiting, please get in touch here >>
Features at World of Coffee Dubai 2022
World of Coffee Dubai will take place within the 2020 World Expo, a world fair being hosted in the UAE from October 2021 to March 2022. Visitors who wish to attend World of Coffee Dubai are encouraged to purchase a ticket to the 2020 World Expo to take part in the many features of World of Coffee Dubai:
A show floor focused entirely on exhibitors and delegates from the specialty coffee and tea industry
The Roasters Village
Brew & Espresso Bar
Cupping Corner
Coffee Design Awards
Best New Product Competition and Display
SCA Lectures and Training
SCA Lounge and Store
SCA Trade Shows in 2022
The following are confirmed dates for Specialty Coffee Association trade shows in 2022:
Join Us for an Instagram Live with Members of the UAE Coffee Community
Join us as we’ll be talking to three prominent coffee professionals who are part of the UAE’s growing and thriving specialty coffee community: Garfield Kerr, Michaela Ruazol-Recera and Khalid Al Mulla.
Thursday, November 4 - 12:00 pm GMT / 4:00 pm GST, on Instagram @specialtycoffeeassociation
Join Us for Public Zoom Conversations on the SCA’s 2022 Trade Shows
SCA Community Experience Officer Vicente Partida will be hosting two Zoom sessions this week to give some background on the SCA’s 2022 trade show calendar and answer questions. We'd love to see you there!
Thursday, November 4 - 10:00 am Pacific / 5:00 pm GMT / 9:00 pm GST (option #1). Register here.
Friday, November 5 - 10:00 am Pacific / 5:00 pm GMT / 9:00 pm GST (option #2).
Register here.