Adopters v Supers - 25 Magazine: Summer 2017
The findings of a major new consumer study commissioned by the SCA are not only eye-opening, but potentially market-opening also.
Good Genes: Protecting Wild Coffee's Heritage - 25 Magazine: Summer 2017
Many of the world’s coffee genebanks are underfunded and under threat, yet the future of coffee depends on protecting these precious genetic resources. So what would a better global conservation system look like in the future and how can the industry support it?
The Making of Champions: The Journey to the 2017 World Coffee Championships - 25 Magazine: Summer 2017
The journey to find this year’s coffee champions began in autumn 2016 when the first of more than 75 competitions was held in Mexico. 25 traces the steps that lead coffee’s top competitors to the world stages of Budapest, Seoul and Guangzhou. The world of competitive coffee is wide.
Land of The Long White Cloud: A Study of New Zealand’s Craft Beer Movement - 25 Magazine: Summer 2017
Within the beer industry, New Zealand is heralded as one of the great hop growing nations. The new world varieties of hop it produces are typically big in both flavor and aroma with most varieties grown in the Nelson region at the North of the South Island.
Honoring the 2017 Sustainability Award Winners
In 2017, the SCA will recognize two winners: one sustainable project (a category that will be familiar to those that have attended the Awards Ceremony in recent years) and one in the new category of sustainable business model.
Funcafé and Progreso Foundation Awarded with 2017 SCA Sustainability Awards
As part of its mission, the SCA is actively involved in sustainability and looks to its members to take leadership roles in sustainable practices within the specialty coffee sector.
Technology and the Changing Role of Coffee Traders
Over the past few decades, technology has changed the very nature of human interactions and relationships. Phone calls, letter writing, and in-person meetings have been complemented–and in many cases–replaced by social media posts, text messages, and video chats. Olam’s Rob Stephen and Hayden Kwast explore the impact of technology on the role of coffee trading.
How to Use the Coffee Taster’s Flavor Wheel in Eight Steps
The Coffee Tasters Flavor Wheel, a collaborative effort by the Specialty Coffee Association of America and World Coffee Research, is designed to be a tool for the coffee taster. As a tool, it is meant to be intuitive, enjoyable to use, and a benefit to those who seek to analyze and describe coffees. Here are a few tips on how to use the wheel properly.
The Power of Myth in Coffee: Popular Belief and What It Says About Us
In the popular parlance, the word “myth” is used to mean “incorrect information presented as fact.” That’s not the whole story. Myths, legends, and popular beliefs are more than just mistakes.