Bruno Giestas | Instant Coffee: Domestic & Export Market Opportunities | Green Coffee Summit

The presentation will address how ABICS, the Brazilian Soluble Coffee Association, has been branding its products to appeal both to the different consumer segments, from quality to price sensitive, from specialty to conventional, and to the supply chain that provides the products to them.

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ABICS’s goal is to increase Brazilian consumption and exports of instant coffee and to add value to the product. A Sensory Analysis Methodology for Instant Coffee will be introduced as an instrument to create product differentiation and market value. Recent consumption and figures, including those at Covid-19 times, will be reviewed as well as future trends and developments.

About the Presenters

Bruno Giestas, Commercial Director

Realcafé Solúvel do Brasil S.A.

COMMERCIAL DIRECTOR OF REALCAFÉ SOLÚVEL DO BRASIL S.A.

DIRECTOR OF ABICS ( BRAZILAIN INSTANT COFFEE ASSOCIACION)

Date of Birth: 08.Fev.1966

Place of Birth: Vitória - ES - BRAZIL

Education: Graduated in Economics

Joined Tristão Group: March.1986

1986 - 1990: Trader at Financial Market at TRIPLIK SA - a financial operation of Tristão

Group - in Rio de Janeiro

1991 - 1992: Banking and Risk Management Program at CITIBANK GLOBAL

INSTITUTE - New York - USA

1992: Joined REALCAFÉ as Strategic Planning

1993 - 2006: Commercial Manager of REALCAFÉ

2006 up to now: Commercial Director of REALCAFÉ

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Find all of the presentations from this event in the freely available Green Coffee Summit Resource Library or learn more about our upcoming Green Coffee Summits: green.sca.coffee.