Consumer Perception of Craft Chocolate and Desirable Product Attributes | Allison Brown | Re:co 2021
What can consumers tell us about craft chocolate?
Craft chocolate is a relatively new and fast-growing segment of the American chocolate market. To understand American premium chocolate consumer perception of craft chocolate and desirable chocolate product attributes, Dr. Allison Brown conducted a mixed-methods study using focus groups and projective mapping. In this talk, she will discuss the findings in the context of a Desirable Chocolate Attribute Concept Map.
Special Thanks to Our Partners, Nutramilk
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. Defining Specialty Coffee for a New Era, the fourth session of Re:co 2021, was supported by Nutramilk.
About the Speaker
Alison Brown, PhD
Penn State University
Allison Brown is a PhD candidate at Penn State pursuing a dual-title degree in Food Science and International Agriculture and Development. She earned a BS in Food Science from the University of Illinois Urbana-Champaign and an Accelerated Culinary Arts Certificate from the Culinary Institute of America at Greystone. After working in the wine industry, her interests shifted to chocolate and she received her MS in Food Technology at Wageningen University. Over the past eight years, her research agenda has involved work in chemical, physical, and sensory analysis as well as qualitative work on stakeholder perception of cacao and chocolate products.
About this Session: Defining Specialty Coffee for a New Era
This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.