Posts in Read
Coffee in the Age of Enlightenment – 25 Magazine: Issue 2

Coffee helped fuel the first Age of Enlightenment. Now, three centuries later, modern science is spurring coffee’s own era of discovery.

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Peru Steps Into the Limelight - 25 Magazine: Issue 2

Peru is arguably specialty coffee’s best-kept secret. Despite producing some of the planet’s most mouthwateringly delicious coffees, outside of a small subsection of the industry it rarely receives the recognition it deserves. That changed in September when, after nearly seven years of planning, Cup of Excellence arrived in Lima.

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25, ReadSCA StaffIssue 2, Origin
¿Está desapareciendo el Arábica? - 25: Issue 2

Mientras crece la demanda de los granos de Arábica lavado, la producción total sigue estancada desde hace dos décadas, y va perdiendo cuota de mercado en origen. THOMAS COPPLE pregunta: ¿está el café de especialidad en peligro de ser víctima de su propio éxito?

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Is Arabica Washed Out? - 25 Magazine: Issue 2

While demand for washed Arabica beans is soaring, total output has remained stagnant for two decades and is now rapidly losing market share at origin. THOMAS COPPLE asks if specialty coffee is in danger of becoming a victim of its own success.

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25, ReadSCA StaffIssue 2, Spotlight
Connecting Our Community - 25 Magazine: Issue 2

We are proud to introduce our second issue of 25, your magazine connecting people from our specialty coffee community around the world through stories, research, and insights.

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25, ReadSCA StaffIssue 2, Welcome
Financial Education and The Rule of Reciprocity

As the owner of a coffee roasting company, one of the most rewarding parts of my business is getting to consult with prospective customers and café owners.

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ReadSCA Staff
Adoptadores vs. superconsumidores - 25: Issue 1

Los hallazgos de un nuevo estudio sobre los consumidores de la SCA no solo han sido muy clarificadores, sino que también puede que permitan abrir el mercado.

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A Few Moments With Mbula Musau - 25 Magazine: Summer 2017

As a talented taster, Q grader, barista trainer, sensory judge, soon-to-be roaster and tireless campaigner for gender equity, Mbula knows a thing or two about coffee. In a quick chat with 25, we asked her about her work in the industry throughout Africa and her outlook on the future of coffee on the continent.

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Seoul Spaces - 25 Magazine: Summer 2017

Ahead of the World Barista Championship in November, SEO YOUNG YOUN brings 25 on a tour of Seoul’s most cutting-edge coffee spaces.

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Adopters v Supers - 25 Magazine: Summer 2017

The findings of a major new consumer study commissioned by the SCA are not only eye-opening, but potentially market-opening also.

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Good Genes: Protecting Wild Coffee's Heritage - 25 Magazine: Summer 2017

Many of the world’s coffee genebanks are underfunded and under threat, yet the future of coffee depends on protecting these precious genetic resources. So what would a better global conservation system look like in the future and how can the industry support it?

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The Making of Champions: The Journey to the 2017 World Coffee Championships - 25 Magazine: Summer 2017

The journey to find this year’s coffee champions began in autumn 2016 when the first of more than 75 competitions was held in Mexico. 25 traces the steps that lead coffee’s top competitors to the world stages of Budapest, Seoul and Guangzhou. The world of competitive coffee is wide.

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Land of The Long White Cloud: A Study of New Zealand’s Craft Beer Movement - 25 Magazine: Summer 2017

Within the beer industry, New Zealand is heralded as one of the great hop growing nations. The new world varieties of hop it produces are typically big in both flavor and aroma with most varieties grown in the Nelson region at the North of the South Island.

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Honoring the 2017 Sustainability Award Winners

In 2017, the SCA will recognize two winners: one sustainable project (a category that will be familiar to those that have attended the Awards Ceremony in recent years) and one in the new category of sustainable business model.

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Funcafé and Progreso Foundation Awarded with 2017 SCA Sustainability Awards

As part of its mission, the SCA is actively involved in sustainability and looks to its members to take leadership roles in sustainable practices within the specialty coffee sector.

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Technology and the Changing Role of Coffee Traders

Over the past few decades, technology has changed the very nature of human interactions and relationships. Phone calls, letter writing, and in-person meetings have been complemented–and in many cases–replaced by social media posts, text messages, and video chats. Olam’s Rob Stephen and Hayden Kwast explore the impact of technology on the role of coffee trading.

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How to Use the Coffee Taster’s Flavor Wheel in Eight Steps

The Coffee Tasters Flavor Wheel, a collaborative effort by the Specialty Coffee Association of America and World Coffee Research, is designed to be a tool for the coffee taster. As a tool, it is meant to be intuitive, enjoyable to use, and a benefit to those who seek to analyze and describe coffees. Here are a few tips on how to use the wheel properly.

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The Power of Myth in Coffee: Popular Belief and What It Says About Us

In the popular parlance, the word “myth” is used to mean “incorrect information presented as fact.” That’s not the whole story. Myths, legends, and popular beliefs are more than just mistakes.

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ReadSCA Staff