2012 Qualitative Study: Consumer Behaviors, Motivations, and Perceptions

2012 Qualitative Study: Consumer Behaviors, Motivations, and Perceptions

$199.00

SCA brought together six focus groups in Los Angeles, California and Portland, Oregon to explore the experience of specialty coffee to those who consume it, and the qualities that make it so unique. The output was fascinating- and we began to see two distinct kinds of Specialty Coffee Consumer emerge: the Specialty Coffee Adopter and the Super Specialty Consumer.

Digital Download Refund Policy: Please note that all products in the SCA Digital Store are digital downloads. All sales of digital products on the SCA Store are final and non-refundable.

Add To Cart
Green Guide, Module 1 - Energy Use and Reduction Tips - English

Green Guide, Module 1 - Energy Use and Reduction Tips - English

$25.00
SCA Washed Arabica Coffee Grading Form

SCA Washed Arabica Coffee Grading Form

$7.99
The Coffee Taster's Flavor Wheel

The Coffee Taster's Flavor Wheel

$9.99
SCA Coffee Systems Map Poster

SCA Coffee Systems Map Poster

$9.99
2016 SCAA Quantitative Specialty Coffee Consumer Study: Consumer Behaviors, Motivations, and Perceptions (Digital)

2016 SCAA Quantitative Specialty Coffee Consumer Study: Consumer Behaviors, Motivations, and Perceptions (Digital)

$599.00