The evolution of specialty coffee has fundamentally changed expectations around grinding. Grinding is no longer viewed merely as a passive mechanical step, but as an active instrument for shaping extraction, stabilizing flavor, and helping baristas and roasters extract coffee with greater clarity and consistency. 

World of Coffee is taking place in Latin America for the first time. As the 2026–2027 WBC Qualified Water Filtration Sponsor, BWT water+more, the water optimisation specialist for coffee preparation and the food service industry, will provide the water for the World Barista Championship and monitor its quality on site.

Rather than viewing the grinder simply as a machine that crushes coffee beans, Ceado approached grinding as an active part of flavor development, a system capable of controlling the physical variables that directly influence extraction and sensory expression in the cup. 

At World of Coffee Brussels, BWT water+more is redefining what exceptional coffee can be. The message is bold and simple: great coffee starts with great water.