Despite entering my sixth year of editing 25, I’m (somehow) still astonished at the organic way the editorial team often ends up with some kind of unifying link between all the features despite our best efforts to avoid any “theming” at the start of each cycle.
Read MoreIf you’ve been following along with the SCA’s project to evolve the 2004 cupping system into a Coffee Value Assessment, there’s a good chance you’re already aware of the importance of extrinsic, or symbolic, attributes.
Read MoreWe’re never entirely sure what the future holds, but the past few years have made it feel particularly unpredictable.
Read MoreOn a very basic level, we all know that our present actions are the seeds of our future—but it can be easy to forget the exact steps you took to get to where you are, unless you deliberately stop to mentally retrace them.
Read MoreIssue 17 may feel like an odd milestone for a publication named 25, but it coincides with our rapidly approaching fifth anniversary, both as a publication and as a unified organization.
Read MoreWe’ve written quite a bit, recently, about the value of coffee.
Read MoreEven the simplest communication requires two parties for a message to truly “transmit”: a sender and a receiver.
Read MoreAs we trundle into 2021, this second year of pandemic, the conversation has shifted from questions of management to those of recovery.
Read MoreIn some ways, this issue is all about rebuilding our industry’s foundations.
Read MoreIn this issue, we’re taking a step back and focusing on some big questions that could shape the future of our industry.
Read MoreThere’s no doubt that, as 2019 comes to a close, our community’s conversations have been dominated by the Coffee Price Crisis.
Read More“It’s not easy to know that you are sacrificing your income, that what you are working on is subsidizing the coffee industry.”
Read MoreTwo years ago in Budapest, we released our first-ever 25 Magazine. It’s exciting to begin our third year of insights, stories, and research with the release of Issue 09!
Read MoreWelcome to Issue 8 of 25, your quarterly SCA publication sharing specialty coffee research, insights, trends, and stories from our specialty community.
Read MoreIn my last welcome as SCA President, I would like to thank all our members and community at large for the support and encouragement offered to SCA over the last two years.
Read MoreMy welcome to Issue 6 of 25 is deservedly dominated by a note of celebration and sadness, paying respect to the extraordinary Erna Knutsen, a true innovator who passed recently.
Read MoreIt’s been a year since 25 first debuted at World of Coffee in Budapest; I hope you are continuing to enjoy its stories and insights from our global specialty community.
Read MoreWelcome to our fourth issue of 25, your SCA publication sharing specialty coffee insights, trends, and most importantly stories from our specialty community.
Read MoreAs we mark our first anniversary as a global Specialty Coffee Association, we look to the future with optimism.
Read MoreWe are proud to introduce our second issue of 25, your magazine connecting people from our specialty coffee community around the world through stories, research, and insights.
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