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An Unprecedented Journey: The FAO Coffee Mission to Ethiopia | 25, Issue 13
Read, 25 Specialty Coffee Association 12/11/20 Read, 25 Specialty Coffee Association 12/11/20

An Unprecedented Journey: The FAO Coffee Mission to Ethiopia | 25, Issue 13

Professor LOURIVAL CARMO MÔNACO, a geneticist who took part in the coffee journey that identified several coffee varieties we enjoy nearly 60 years later, recalls the mission. As told to JONAS LEME FERRARESSO.

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Corn, Chile, Cacao | 25, Issue 13
Read, 25 Specialty Coffee Association 12/11/20 Read, 25 Specialty Coffee Association 12/11/20

Corn, Chile, Cacao | 25, Issue 13

JESSICA HERNANDEZ visits Oaxaca, Mexico.

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A Time to Reflect - 25, Issue 12
Read, 25, Announcements Jenn Rugolo 4/30/20 Read, 25, Announcements Jenn Rugolo 4/30/20

A Time to Reflect - 25, Issue 12

In this issue, we’re taking a step back and focusing on some big questions that could shape the future of our industry.

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 The Vocabulary of Flavor - 25, Issue 12
Read, 25, Features Dr. Ilja Croijmans 4/30/20 Read, 25, Features Dr. Ilja Croijmans 4/30/20

The Vocabulary of Flavor - 25, Issue 12

Dr. ILJA CROIJMANS explores why the vocabulary we use to describe aromas matters, sharing findings of previous research on the evolution of sensory language from hunter-gathers to wine and coffee professionals.

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Taking Less, Not Giving More - 25, Issue 12
Read, 25, Features Jenn Rugolo 4/30/20 Read, 25, Features Jenn Rugolo 4/30/20

Taking Less, Not Giving More - 25, Issue 12

JENN RUGOLO distils findings of the SCA’s Price Crisis Response (PCR) report and offers some ways we can begin to put some of the report’s recommendations into practice immediately.

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Understanding Coffee's Global Growth - 25, Issue 12
Read, 25, Features Yannis Apostolopoulos 4/30/20 Read, 25, Features Yannis Apostolopoulos 4/30/20

Understanding Coffee's Global Growth - 25, Issue 12

Specialty Coffee Association CEO YANNIS APOSTOLOPOULOS shares findings from the recent Coffee Growth Dynamics Report from Euromonitor International.

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Step Right Up - 25, Issue 12
Read, 25, Features Ever Meister 4/30/20 Read, 25, Features Ever Meister 4/30/20

Step Right Up - 25, Issue 12

We know that high-quality coffee comes at a cost, but what are the unseen costs of selling that coffee with a story? EVER MEISTER asks herself this question every day—and now she’s asking all of us.

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The Real Deal - 25, Issue 12
Read, 25, Features Noa Berger 4/30/20 Read, 25, Features Noa Berger 4/30/20

The Real Deal - 25, Issue 12

NOA BERGER explores some of the different ways packaging helps to construct different types of authenticity.

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A Thriving Community: Steve Moloney Visits Helsinki - 25, Issue 12
Read, 25, Community, Features Steven Moloney 4/30/20 Read, 25, Community, Features Steven Moloney 4/30/20

A Thriving Community: Steve Moloney Visits Helsinki - 25, Issue 12

Sitting at the crossroads between Scandinavia and the Baltics, Helsinki has this wonderfully Finnish feeling about it while remaining accessible, vibrant, and dynamic.

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Understanding Coffee Professionals’ Flavor Vocabulary: Early Results of a Brief Study - Issue 12 Online Exclusive
Read, 25, Features Dr. Ilja Croijmans 4/30/20 Read, 25, Features Dr. Ilja Croijmans 4/30/20

Understanding Coffee Professionals’ Flavor Vocabulary: Early Results of a Brief Study - Issue 12 Online Exclusive

“An update on the status of coffee vocabulary is very much called for,” wrote Ilja. And so, when presenting this work at Sensory Summit in Zurich—complete with wine and coffee samples—Ilja also collected data.

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Más allá del estereotipo – 25, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Más allá del estereotipo – 25, Issue 11

Globalmente conocido por sus enormes establecimientos cafeteros, Brasil ocupa el primer lugar del marcador como el “productor de café más grande del mundo” desde hace 150 años.

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Las falacias de la “juventud”: Encontrar nuevas soluciones para los jóvenes en las comunidades de cultivo cafetero – 25, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Las falacias de la “juventud”: Encontrar nuevas soluciones para los jóvenes en las comunidades de cultivo cafetero – 25, Issue 11

La generación más joven es en este momento la más grande del mundo, pero la edad promedio de los agricultores del café sigue aumentando.

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Opportunities Ahead – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Opportunities Ahead – 25 Magazine, Issue 11

There’s no doubt that, as 2019 comes to a close, our community’s conversations have been dominated by the Coffee Price Crisis.

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Mapping the Complex: Designing a Map of the Global Coffee Sector – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Mapping the Complex: Designing a Map of the Global Coffee Sector – 25 Magazine, Issue 11

It’s been one year since the SCA set up the Price Crisis Response (PCR) Initiative, a one-year project tasked with producing a report of recommendations on both short- and long-term actions we can take to alleviate the crisis.

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The Cost Conundrum – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

The Cost Conundrum – 25 Magazine, Issue 11

The current price crisis requires us to form a clear understanding of the determinants of profitability, or economic sustainability, for small farmers.

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Less Strong, More Sweet – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Less Strong, More Sweet – 25 Magazine, Issue 11

If you ask most people to describe how black coffee tastes, you will almost invariably hear the word bitter.

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Beyond the Stereotype – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Beyond the Stereotype – 25 Magazine, Issue 11

Known globally for its huge coffee farms, Brazil has been at the top of the leaderboard as the “highest global producer of coffee” for the past 150 years.

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Come Together – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/28/19 Read, 25 Specialty Coffee Association 11/28/19

Come Together – 25 Magazine, Issue 11

For the past five years, the city of Zürich has organized week-long festivals in inspirational cities around the world.

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The Fallacies of “Youth”: Finding New Solutions for Young People in Coffee Growing Communities – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/25/19 Read, 25 Specialty Coffee Association 11/25/19

The Fallacies of “Youth”: Finding New Solutions for Young People in Coffee Growing Communities – 25 Magazine, Issue 11

The youngest generation is now the largest generation on earth, but the average age of coffee farmers continues to increase.

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From Road to Cup: A Glimpse into Philippine Coffee – 25 Magazine, Issue 11
Read, 25 Specialty Coffee Association 11/25/19 Read, 25 Specialty Coffee Association 11/25/19

From Road to Cup: A Glimpse into Philippine Coffee – 25 Magazine, Issue 11

My gastronomic curiosities have frequently led me in the direction of Southeast Asia, yet I never thought the coffee trail would bring me back home to the Philippines.

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