Posts in Read
The Taste of Climate Change - 25 Magazine: Issue 4

There are many memorable cups of tea. For me, the most memorable cups are those that change the way we look at the world, the cups that spur action and shape the direction of what we do. It has been more than a decade since a cup of green Pu-erh drove my research journey to examine the effects of climate change on tea quality.

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Read, 25SCA StaffIssue 4, Insight
Vessels Through the Ages - 25 Magazine: Issue 4

Coffee is a Muslim beverage which originated in the Middle East. So what, in design terms, has the region bequeathed to global coffee culture? JONATHAN MORRIS takes us on a journey through the annals of coffee vessels in Issue 4 of 25 Magazine.

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Read, 25SCA StaffDesign, Issue 4
Team Talk - 25 Magazine: Issue 4

The Teams Competition has been an exciting evolution in the World Barista Championship. CERIANNE BURY talks to members of the 2017 winning team, Team Tamper, and learns how the competition has helped them grow as baristas in Issue 4 of 25 Magazine.

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Mapping Ethiopia - 25 Magazine: Issue 4

Ethiopia needs little introduction in terms of coffee. Often quoted as the birthplace of Arabica, and known for its wide range of unique flavor profiles, it regularly ranks among the favorite producing countries for baristas and coffee lovers. But how well do we know this large and diverse origin country? Not that well it turns out – until now.

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Learning from the Past, Looking to the Future - 25 Magazine: Issue 4

Welcome to our fourth issue of 25, your SCA publication sharing specialty coffee insights, trends, and most importantly stories from our specialty community.

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Read, 25SCA StaffWelcome, Issue 4
2018 Best New Product Competition Entry Submissions Open - World of Coffee 2018 in Amsterdam, Netherlands

World of Coffee's Best New Product Competition Amsterdam 2018 entry submission is now open! This competition recognizes new products judged on their quality and value to the specialty coffee and tea industry.

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The Economics of Coffee: Understanding Profitability at Farm Level - 25 Magazine: Issue 3

CHAD TREWICK introduces the main discussion points in the SCA’s Farm Profitability Report in Issue 3 of 25 Magazine.

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Meet the 1951 Baristas - 25 Magazine: Issue 3 Online Exclusive

As told to ELIZABETH DOERR for 25 Magazine, Issue 3: Online Exclusives.

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Read, 25SCA StaffIssue 3, Exclusive
A Milestone Year - 25 Magazine: Issue 3

As we mark our first anniversary as a global Specialty Coffee Association, we look to the future with optimism.

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Read, 25SCA StaffWelcome, Issue 3
La economía del café: Comprendiendo la rentabilidad a nivel de plantaciones - 25: Issue 3

CHAD TREWICK introduce los puntos principales del informe de la SCA Farm Profitability Report.

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Protegiendo el terroir - 25, Issue 3

¿Qué es lo que hace que los productos alimentarios sean exclusivos de una región, y cómo se protegen desde los países de la UE y el resto del mundo conforme a la ley? RUTH HEGARTY examina los pros y los contras de las indicaciones geográficas.

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A Refugee Tells His Story Through Coffee - 25 Magazine: Issue 3

Over 65 million people around the world have been forced to leave their homes. As levels of displacement reach crisis point, one coffee company in the US is helping refugees settle in their new country by equipping them with the skills needed to become successful baristas.

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Read, 25SCA StaffSpotlight, Issue 3
Defining the Ever-Changing Espresso - 25 Magazine: Issue 3

In an industry as dynamic and progressive as specialty coffee, the only constant is constant change. DAVID FASMAN examines the findings of the 2017 Barista Guild of America Espresso Survey in Issue 3 of 25 Magazine.

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Read, 25SCA StaffResearch, Issue 3
Mohamed Nouh Ges' Guide to Guatemala - 25 Magazine: Issue 3

MOHAMED NOUH GES, a director of the Somali Coffee Association and advisor to the Somali Ministry of Agriculture, recalls the warm welcome he received on his recent visit to the Central American country in Issue 3 of 25 Magazine.

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How a Woman of Color Maneuvers the Power Structures in Coffee - 25 Magazine: Issue 3

I am often asked how I, as a business owner who happens to be a woman of color, maneuver an industry where there are few people who look like me. One thing that I have learned through my career in coffee is that progress towards diversity doesn’t often follow a linear path. It is filled with challenges and setbacks. Progress is not always clear and at times doesn’t appear noticeable.

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Read, 25SCA StaffIssue 3, Viewpoint
Protecting Terroir - 25 Magazine: Issue 3

What makes a food product unique to one region, and how do countries in the EU and elsewhere protect them in law? RUTH HEGARTY examines the pros and cons of geographical indications in Issue 3 of 25 Magazine.

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Read, 25Insight, Issue 3
Expanding the Conversation: Specialty Coffee Retail Sentiment Index (RSI)

Let’s focus for a moment on the retailer segment of the industry. Perhaps you can think back to a conversation you have had with a friend at a coffee event. You and your friend both own a coffee shop and the conversation may have gone something like this…

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ReadSCA Staff
Can You Taste the Brand in Your Coffee?

Whether at home, in a coffee shop or in the workplace, our surroundings also have a big impact on where and when we choose to savor the moment.

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ReadSCA Staff
2017 U.S. Specialty Coffee Consumption Trends

How many people in the United States drink specialty coffee? What is the demand for specialty coffee? How has that grown over time? These are a few of the most common questions we at the SCA get from coffee professionals, journalists, and researchers. Here’s what we know.

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ReadSCA StaffResearch