Brand Sharing: How Digital Natives Are Taking an Active Role in Coffee Consumption | 25, Issue 24
Green coffee sales representative and author KOSTA KALLIVROUSIS offers insights and new marketing strategies that engage “digital natives,” the postmillennial generation that is evolving the relationship between brands and consumers.
Interpreting Attention: Using Eye-Tracking Technology to Understand How Coffee Labels Influence Consumer Choice | 25, Issue 23
LUCAS TEIXEIRA shares the results of a study that used eye-tracking technology and mathematical modeling to explore how visual attention to specialty coffee labels influences consumer choices.
A Ground-Up Perspective on EUDR: Its Regional Impact and Unintended Consequences | 25, Issue 23
For her Master of Science in Climate Change and Development, MARÍA PAZ LOBO spent time in the coffee region of Amazonas, Peru, researching how the EUDR has and could change farmer livelihoods. She shares key findings from her dissertation.
Una perspectiva de abajo hacia arriba del EUDR: su impacto regional y consecuencias no deseadas | 25, Issue 23
Para su Maestría Cambio Climático y Desarrollo, MARÍA PAZ LOBO estuvo un tiempo en el Departamento de Amazonas, Perú, investigando acerca de cómo el EUDR ya está impactando la vida de familias productores de café y potencialmente lo seguirá haciendo a futuro.
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The “Other” Certified Coffee: Understanding Recent Rule Changes to the Intercontinental Exchange | 25, Issue 21
Commodity market analyst JUDY GANES explains the Intercontinental Exchange grading process and considers how recent changes to this practice, which results in exchange-certified coffee and impacts levels of “certified stock,” are likely to impact C market dynamics.
Supply Chain Sustainability: Shifting from “Can” to “Must” | 25, Issue 20
SARAH CHARLES, writer, Communications Officer at the International Trade Centre, and author of a recent dissertation on mandatory supply chain due diligence, outlines the history, opportunities, and challenges of regulatory sustainability approaches while offering a path forward for coffee businesses grappling with the shift from a voluntary to a regulatory approach.