Posts in 25
What Color is Your Coffee? | 25, Issue 21

University of California Davis Coffee Center scientists LAUDIA ANOKYE-BEMPAH, IRWIN R. DONIS-GONZÁLEZ, and WILLIAM D. RISTENPART describe research undertaken in 2023 with a goal of developing new roast color standards for the coffee industry.

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It’s Electric: Understanding—and Reducing—Static Electricity During Grinding | 25, Issue 21

Drs. JOSHUA MÉNDEZ HARPER and CHRISTOPHER H. HENDON discuss the chemistry and physics behind the electrification of coffee during grinding, its effect on extraction, and strategies to mitigate it. All images are adapted from their recent academic publication “Moisture-Controlled Triboelectrification During Coffee Grinding,” published in Matter.

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What You Know Matters: The Impact of Storytelling on Coffee Professionals’ Sensory Perception | 25, Issue 21

Corresponding author MATEUS MANFRIN ARTÊNCIO shares the findings of a recent paper, “The Impact of Coffee Origin Information on Sensory and Hedonic Judgment of Fine Amazonian Robusta Coffee,” published in the Journal of Sensory Studies, confirming the significant influence of origin information on the sensory perception of professional coffee tasters.  

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From Passive to Active: Expanding Our Understanding of Specialty Coffee Consumerism | 25, Issue 21

ALEXA ROMANO explores the emergence of specialty coffee culture as an embedded subculture within the broader coffee industry, and how the resulting shift from passive to active consumption asks us to rethink the consumer’s role in value creation and distribution.

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The Extraordinary Extrinsic | 25, Issue 20

If you’ve been following along with the SCA’s project to evolve the 2004 cupping system into a Coffee Value Assessment, there’s a good chance you’re already aware of the importance of extrinsic, or symbolic, attributes.

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Curriculum Development at the SCA: Building a Consistent, Collaborative Process | 25, Issue 20

The Specialty Coffee Association is the world’s largest coffee membership association, with a sustainability-driven purpose deeply ingrained in its structure as a non-profit trade organization: to make coffee better.

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Supply Chain Sustainability: Shifting from “Can” to “Must” | 25, Issue 20

SARAH CHARLES, writer, Communications Officer at the International Trade Centre, and author of a recent dissertation on mandatory supply chain due diligence, outlines the history, opportunities, and challenges of regulatory sustainability approaches while offering a path forward for coffee businesses grappling with the shift from a voluntary to a regulatory approach.

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Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20

Neuroscientist Dr. FABIANA CARVALHO shares the recent results of a Coffee Science Foundation study, supported by Savor Brands Inc., to understand how packaging color influences consumer behavior.

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Understanding Sustainability Interventions: An Assessment of Experimental Evidence in the Coffee Sector | 25, Issue 20

Economists DAVIDE DEL PRETE and ROCCO MACCHIAVELLO recently completed a literature review of sustainability interventions for the Coffee Science Foundation; here, with PETER GIULIANO, they summarize its findings.

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Words of Attraction: Can “Attractive” Linguistic Descriptions Lead to More “Attractive” Coffee for Consumers? | 25, Issue 20

Cognitive psychologist BENTE KLEIN HAZEBROEK and language professor ILJA CROIJMANS explore the role and construction of coffee’s linguistic descriptions—those flavor notes and descriptions across coffee packaging and websites!—in a consumer’s willingness to pay.

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Not Just a World of Coffee: Connecting Coffee, Wine, and Cacao | 25, Issue 20

NOA BERGER explores how the “field” of coffee was inspired by (and inspires) related industries like fine wine, cacao, and—more recently—vanilla, and queries its impacts.

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The Delightful Unknown | 25, Issue 19

We’re never entirely sure what the future holds, but the past few years have made it feel particularly unpredictable.

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Our Sustainability Agenda: Making Coffee Better, for All | 25, Issue 19

The Specialty Coffee Association is the world’s largest coffee membership association, with a sustainability-driven purpose deeply ingrained in its structure as a non-profit trade organization: to make coffee better.

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From Value to Values: Determining the Worth of Coffee | 25, Issue 19

Anthropology Professor EDWARD F. FISCHER, author of Making Better Coffee: How Maya Farmers and Third- Wave Tastemakers Create Value, explains the different types of value, ways of determining worth, and how we create economic value by drawing on other sorts of values (moral, social, political, and other cultural values) through the lens of his fieldwork in Guatemala.

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Teawords: Rendering Quality in the India Tea Industry | 25, Issue 19

Anthropologist SARAH BESKY, PhD considers the relationship between tea’s sensory lexicon and ideas of quality across tea’s colonial history and current-day trading practices, highlighting that quality is far from an objective measure—and that it must be constantly reproduced in practice, including how we choose and use words to adjudicate quality over time.

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New Year, New Relationships—Same Cup of Coffee? | 25, Issue 19

CHERYL HUNG, lead researcher for the NCA's National Coffee Data Trends studies, traces the impact of the pandemic on coffee consumption in the US and Canada, highlights the collective urge to reconnect, and calls for the coffee community to focus on marketing the emotional benefits and the “softer” aspects of America’s favorite morning beverage.

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Cold vs. Iced: Using Sensory Analysis to Test the Claim that Cold Brew is Sweeter and Less Acidic | 25, Issue 19

Lead author Dr. MACKENZIE BATALI shares the results of a controlled and systematic study exploring the impact of the cold brew process on the sensory profile of the beverage it produces, recently published in MDPI’s open access journal, Foods.

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Mapping the Market: An Overview of Plant-Based Beverages’ Sensory Attributes | 25, Issue 19

Corresponding author HELEN VAIKMA shares the results of a study market mapping the sensory attributes of five different categories of plant-based beverages.

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Managing Uncertainty: The Value of Intermediaries | 25, Issue 19

VAUGHN TAN highlights where uncertainty (which is not the same thing as risk) exists within specialty coffee’s supply chain, and questions whether the industry’s previous emphasis on the “direct” in “direct trade,” combined with a drive to rebuild leaner coffee supply chains, has had unintended side effects.

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