Listen Specialty Coffee Association Listen Specialty Coffee Association

#79 | Genetic Improvements of Cup Quality: Latest Developments | Hanna Neuschwander, Expo Lectures 2019

World Coffee Research is working to improve the genetic potential of coffee cup quality. To start this task, you first need to define the meaning of “quality.” WCR believes it is a market-driven definition and organized new protocols to assess quality from the perspective of the coffee industry.

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Michaela Tomchek Michaela Tomchek

Brazil’s Conservationist History

As the leading producer of coffee in the world, Brazil is known for its rich ecosystems, high biodiversity, and unique microclimates.

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