Posts in 25
New Year, New Relationships—Same Cup of Coffee? | 25, Issue 19

CHERYL HUNG, lead researcher for the NCA's National Coffee Data Trends studies, traces the impact of the pandemic on coffee consumption in the US and Canada, highlights the collective urge to reconnect, and calls for the coffee community to focus on marketing the emotional benefits and the “softer” aspects of America’s favorite morning beverage.

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Cold vs. Iced: Using Sensory Analysis to Test the Claim that Cold Brew is Sweeter and Less Acidic | 25, Issue 19

Lead author Dr. MACKENZIE BATALI shares the results of a controlled and systematic study exploring the impact of the cold brew process on the sensory profile of the beverage it produces, recently published in MDPI’s open access journal, Foods.

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Mapping the Market: An Overview of Plant-Based Beverages’ Sensory Attributes | 25, Issue 19

Corresponding author HELEN VAIKMA shares the results of a study market mapping the sensory attributes of five different categories of plant-based beverages.

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Managing Uncertainty: The Value of Intermediaries | 25, Issue 19

VAUGHN TAN highlights where uncertainty (which is not the same thing as risk) exists within specialty coffee’s supply chain, and questions whether the industry’s previous emphasis on the “direct” in “direct trade,” combined with a drive to rebuild leaner coffee supply chains, has had unintended side effects.

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A Long and Winding Road | 25, Issue 18

On a very basic level, we all know that our present actions are the seeds of our future—but it can be easy to forget the exact steps you took to get to where you are, unless you deliberately stop to mentally retrace them.

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Valuing Coffee: Evolving the SCA’s Cupping Protocol into a Coffee Value Assessment System | 25, Issue 18

Today’s SCA Cupping Protocol and the SCA Cupping Form are among the most used tools of the coffee industry, applied daily by thousands of people around the world, serving actors across coffee’s vast and complex value-generating system.

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ESG for You and Me: Takeaways for the Coffee Industry | 25, Issue 18

Originating in the early 2000s as an acronym to capture non-financial areas connected to business performance, the term ESG—short for “environmental, social, and governance”—has become significantly more visible over time. While the term now appears in mainstream outlets more often than it did a decade ago, many people are still unclear on what it really means, how it differs from or aligns with sustainability, and its potential relevance for their own organizations. KELLEM EMANUELE offers an ESG primer tailored for the coffee industry.

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One Size (Does Not) Fit All: The Incommensurability of Sustainability | 25, Issue 18

The word “sustainability” is everywhere, but do we really know—or agree on—what it means? Professor SARAH GRANT explains why, despite its difficulty, understanding “sustainability” as a framework is a worthwhile endeavor, especially in understanding culturally relative perspectives and the power relations inherent in the promotion of sustainable coffee.

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How Do Cuppers Cup? Evaluating and Evolving Elements of the SCA Cupping Protocol | 25, Issue 18

Dr. JORGE BERNY and Dr. MARIO FERNÁNDEZ-ALDUENDA share initial results of a collaborative study examining how cuppers cup and exploring the potential impacts of a proposed component of the reengineered cupping protocol.

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What Would it Cost? Calculating Specialty Coffee Farmworker Living Wages in Honduras and El Salvador | 25, Issue 18

Professors CARLOS CARPIO, PhD and LUIS SANDOVAL, PhD worked with BRENDA MAMANI, MSc to ask: what are the living wages in El Salvador and Honduras, and how would current total costs and profitability of coffee production be affected if farmworkers were paid living wages?

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Amped Up: Using Electricity to Detect and Quantify Molecules in Brewed Coffee | 25, Issue 18

Assistant Professor CHRISTOPHER H. HENDON shares the theory underpinning an ongoing Coffee Science Foundation research project, supported by Simonelli Group, toward deepening our understanding of espresso extraction.

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All in the Mind: How External Cues Impact Brain Activity and Preference | 25, Issue 18

Corresponding author MATEUS MANFRIN ARTÊNCIO shares the findings of a recent paper, “A Cup of Black Coffee with GI, please! Evidence of Geographical Indication Influence on a Coffee Tasting Experiment,” published in Physiology & Behavior, confirming the significant influence an extrinsic attribute like a geographical indication has on consumers’ tasting.

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More Context, Please | 25, Issue 17

Issue 17 may feel like an odd milestone for a publication named 25, but it coincides with our rapidly approaching fifth anniversary, both as a publication and as a unified organization.

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Standard Development at the SCA: A Tool to Create Value for the Community | 25, Issue 17

Our industry is characterized by creative, free spirits, passionate about expressing themselves through coffee—which is why the word “standard” is not always well received. Dr. MARIO FERNANDEZ-ALDUENDA explains the checks and balances of the SCA’s new standards development system.

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Climate Change, Coffee Quandry: What We Know (and Need to Know) About Climate Change’s Impact on Coffee Quality | 25, Issue 17

Corresponding author Dr. SELENA AHMED outlines the findings of a systematic review of research conducted to better understand climate change’s impact on coffee quality, what prompted the review, and what we need to research next.

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Jaago and Smell the Coffee: Deanonymizing (and Decolonizing) Indian Coffee | 25, Issue 17

Origin stories do more than add color to your cup: these extrinsic attributes are an integral part of determining the price we pay (and that farmers earn) for coffee. NAMISHA PARTHASARATHY explores the history, challenges, and opportunities of specialty coffee in India.

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The Color in Your Cup: Roast Level and Brew Temperature Significantly Affect the Color of Brewed Coffee | 25, Issue 17

Lead author SARA YEAGER shares the findings of a recently published paper, “Roast Level and Brew Temperature Significantly Affect the Color of Brewed Coffee,” published in the Journal of Food Science, exploring how coffee beverage color varies with origin, roast level, and brew temperature.

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How Strong is the Coffee You’re Cupping? New Model Captures the Equilibrium Extraction Nature of Full Immersion Brewing | 25, Issue 17

Lead Author JIEXIN LIANG shares findings of a recent paper, “An Equilibrium Desorption Model for Strength and Extraction Yield of Full Immersion Brewed Coffee,” published in Scientific Reports, that outlines a predictive model for the equilibrium strength and extraction of “full immersion brewed coffee” (cupping) between 80°C and 99°C (176°F and 210°F) and suggests we’re more easily able to control our total dissolved solids (TDS) via brew ratio instead of our extraction yield (E).

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From Sea to Shining Sea: Coffee’s Transport and Expanding Our Definition of “the Middle People” | 25, Issue 17

Efforts to make coffee’s supply chain more sustainable have resulted in more awareness of the labor it takes to produce coffee, but some parts of the chain remain overlooked. ERIKA KOSS sheds light on the vital human labor that makes it possible for farmers to be paid and for baristas to serve coffee.

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Understanding Value | 25, Issue 16

We’ve written quite a bit, recently, about the value of coffee.

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