Re:co Symposium 2021 Videos Now Available
In 2021, Re:co explored different perspectives on this moment in specialty coffee across multiple sessions, helping leaders come together to address uncertainty and build a stronger future.
Special Thanks to Our Partners
Re:co (Regarding: coffee) is a unique event designed for high-level discussion, leading innovation and strategy development for those passionate and influential in the world of specialty coffee. The 2021 digital program was made possible with support from Ecotact, Savor Brands, Pacific Barista Series, and Nutramilk.
Join Us in 2022
Directly connect to the people and conversations driving coffee at Re:co, the industry stage for leadership and ideas. Addressing the most pressing topics facing our industry today, Re:co blends expert speakers, sensory experiences, live discussion, networking, and community engagement opportunities.
Re:co returns as an in-person event in 2022, hosted at the Westin Boston Seaport, MA, USA, from April 6-7. Learn more or register: recosymposium.org.
Session 1: A Glimpse of the Future
In our accelerated world, we’re living in the future—but it won’t last forever, so it’s a great time to take stock of everything that’s happened throughout the pandemic. What can we learn from how things have shifted amid global lockdowns? What opportunities are there to continue to grow home consumption even when we’re able to gather together again? As specialty coffee continues to grow in recognition, how can we continue to drive our values forward with new consumers?
Session 2: Understanding Specialty Coffee’s Value
Once we understand what we value and how we assess it, it’s time to focus on how that value gets distributed both across the value chain and within companies. In this session, we’ll introduce new business models, explore the impact of collaboration, and trace all the different ways we can better build—and share—value along the chain.
Session 3: Innovating to Meet Opportunity
This glimpse into the future, alongside the upheaval of the pandemic, is full of boundless opportunity. For those who have found themselves with unexpected time as lockdowns came into force, there were opportunities to test new ideas, build stronger bonds with communities, or even just to re-examine and repair the systems and the structures of “before” to usher in the future unraveling before our eyes. But what is innovation? How is it different from novelty? And do the ways we currently work need to change if we want to encourage it?
Session 4: Defining Specialty Coffee for a New Era
This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?
